29, 2026, Rivian (NASDAQ:RIVN) announced that its R2, a midsize electric SUV, became its top-selling model by volume in the quarter. Scaling vehicle production lowers unit manufacturing costs and supports long-term profitability. Three takeaways from management explain the trajectory. R2 sales outstripped those of R1, the company's flagship vehicle, and EDV, its electric delivery van. Manufacturing expansion at its Illinois plant helps lower fixed costs per unit. Management expects R2 production scale to drive a positive automotive gross margin (profit margin on vehicle sales) by the end of 2026.
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