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Sandisk CFO admits higher prices are hurting consumer sales

Sandisk Corp. (SNDK) is losing its everyday shoppers, and fast. Its consumer arm sells the memory cards and flash drives that made the brand famous. That business lost more than a quarter of its sales in three months. On the earnings call, Chief Financial Officer Luis Visoso said the drop came “ as the market adjusts to higher pricing. ” That is a polite way of saying Sandisk charged more and shoppers bought less. The admission came inside a record quarter, which makes it easy to miss.

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