Eknoor Singh, a 22-year-old Londoner, says he earns at least £10,000 a month creating short social-media videos for clients.
Singh says he became interested in the work last year after earning $300 from a short video featuring Dua Lipa. He later made a clip of Sabrina Carpenter reacting after the tails of her dress were stepped on at the Met Gala in New York. The video went viral, although Singh has not identified the client who commissioned it.
The work has also attracted other young creators.
The opportunity is uneven.