I'll say up front that this isn't a sleepy, set-it-and-forget-it dividend stock; it's a growth story, and growth stories carry real risk when the market decides a company has to be perfect.
Food attached to a coffee ticket can lift average ticket size (think ordering alcohol at a restaurant) at a coffee chain, and if this rollout performs the way management is hoping, it becomes a real bonus for same-shop sales growth beyond just opening new locations.
3B Market cap calculated using publicly traded shares outstanding only.
If I had $10,000 sitting in cash right now, looking for one consumer stock to put it behind, I'd buy Dutch Bros (NYSE: BROS) .