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Sprouts Guides to Steeper Store Sales Drop: Rapid Earnings Reaction

Sprouts Farmers Market (NASDAQ: SFM) expects its existing stores to shrink faster, guiding fourth-quarter comparable store sales down 2% to 4% after a 0. 9% decline in the third quarter. Shares fell about 19% in regular trading Thursday morning. New stores now supply all of Sprouts' growth, and management plans to spend margin on lower prices to win shoppers back.

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