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History Says Coca-Cola Stock Holds Up When the S&P 500 Falls

History Says Coca-Cola Stock Holds Up When the S&P 500 Falls

But the stock isn't cheap going into whatever the next bad year is.

52% ) posted a higher total return (the change in the stock price plus dividends ) than the index.

Seven out of eight I think the five positive years are the most impressive part of the record.

People can cut back on a lot when money gets tight.

But an investor who owned it through the financial crisis still gave up almost a quarter of their money over 12 months.

Today's valuation is far from that extreme.

Read the full account of the story.

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