Depending on which data you’re watching, U.S. consumers are either extremely resilient or reaching their breaking point after years of stubborn core inflation and the added pressure of rising gas prices due to the war with Iran. Recently, the September reading of the Consumer Confidence Index published by The Conference Board showed that American confidence in the economy is starting to wane after softening in the preceding summer months. Now, a survey from LSEG Data and Ipsos shared with TheStreet shows that consumer sentiment in October is at its lowest reading in 15 years, presenting a problem for retailers heading into the all-important holiday season.
POLARIS INSIGHTS