Apple Music will open a 600‑seat concert hall under its Battersea Power Station headquarters, featuring extensive live‑streaming capabilities and stating it will not compete with existing venues.
Apple is set to open a new concert hall beneath its UK headquarters at Battersea Power Station in London. The 600‑capacity venue, called Apple Music Hall, will host one‑off shows by major recording artists and new bands, with performances filmed and broadcast live online. Apple Music vice‑president Oliver Schusser told BBC News the facility, expected to open in the coming weeks, contains "more cameras and speakers than any venue of its size, anywhere in the world."
Schusser said the venture is not intended to compete with existing live‑music businesses, adding that Apple will run the venue like a traditional ticketed space whose sole purpose is to connect artists with fans and stream the content on Apple Music. Culture secretary Lisa Nandy welcomed the development, describing it as "a huge vote of confidence in the UK as a global creative powerhouse" and a sign of the strength of the country's creative sectors.
The venue features fluted vaults, brick‑lined walls designed to absorb reflected sound, a 38‑foot stage configurable for "in the round" or front‑facing shows, and en‑suite dressing rooms with dedicated costume storage. It also houses new studios for Apple Music's radio stations, rooms for DJ mixes, writing camps and rehearsals, and is fully wired for video and audio production, allowing artists to record podcasts, appear on radio, and live‑stream gigs in a single day. Details of the opening act have not yet been announced, and the precise opening date remains unspecified.